Industry Projects
Mother's Day Gifting Project - Card Factory (2024)
Working on a design brief set by Card Factory, I created a Mother's Day gift collection which celebrates the remarkable women who fill our lives with love and warmth. Each product is created to honour the unique bond between mothers and their loved ones. This timeless collection focuses on bright, colourful drawn floral imagery which is playful and showcases personalised touches and quotes to make any mum feel extra special!
'The Shed' Leeds Florist - Business Graphics (2023)
I worked with the owner of The Shed to create new branding and visuals that looked fresh and highlighted her business.
I designed concept graphics for business cards, leaflets, flyers and a logo.
Commissioned Art Print (2023)
I was commissioned to re-create a photo into an A3 digitally drawn print. The image was taken during their travels in America, where they wanted me to create a vibrant playful print for a bedroom. The design was sublimated on wood.
'Palm Koffee Co' Yeadon, Leeds - Cafe Business Graphics (2023)
I conceptualised and crafted graphic designs for business cards, menus, and flyers, while also
developing a logo inspired by the fusion of palm trees and coffee bean icons.
Yorkshire Wildlife Park Giftwear Project (2023)
I was tasked by the merchandising team at Yorkshire Wildlife park to create new and exciting designs that could be sold within their gift store on site. I came up with a variety of designs which were aimed mostly at a younger market as this sold well.
Construction Company - Business Graphics (2023)
I created business graphics for a construction company. The objective was to rejuvenate the brand image and effectively communicate the creative essence of the business through visually compelling graphics.
The Cocktail Lounge - Concept Graphics (2023)
I created and designed vibrant graphics for a bar, specifically tailored to promote a bottomless brunch event. The primary goal was to captivate the viewer's attention through vivid, bold colours and playful abstract shapes strategically employed to accentuate key event information
Officially Licensed Football Designs (2021-2023)
I have worked on many bespoke designs for a variety of sporting companies throughout my time as a designer. I like to create bold and striking designs, which will catch any fans eye at a match.
Wedding Design Collection (2021-2022)
I designed bespoke wedding graphics to highlight the key events of the ceremony. I used a neutral palette with pops of gold for glamour.
The florals showcased on the invites and signs matched the brides bouquet and tied the collection to the big day.
Chester Zoo Giftware Collection (2021)
I created a collection of interior products for Chester Zoo's gift shop. The patterns were inspired by animal prints and a day in the life of a zoo keeper. These designs are very popular in the store and new orders of this collection are often re-purchased.
Specialism Project (2020)
This energetic 6-week project explores commercial prints that were not for a collection. The task was to be experimental and develop a diverse body of samples that delve into a variety of techniques, materials, concepts and colour palettes. The theme of this project was based around luscious fruits and florals which possessed a playful, striking twist.
Hallmark Cards (2019)
During my placement with Hallmark I worked on the 2020 Father’s Day line producing original artwork for gift wrap, tags and bags that would fit within their collection.
Reference from Phil Ward – Creative Manager for Hallmark
“Chloe was a pleasure to work with, she listened and understood the Father’s Day 2020 brief which we asked her to work on. She created an ideas board and colour pallet, working at speed before starting to work up her ideas. Chloe produced some outstanding pattern work which she then developed in roll wrap and gift bags, showing a great use of scale and adding foil to her product which really made it stand out. One comment was made that Chloe was ready to drop into industry showing maturity and confidence and been able to work alone as well as in a team. We had nothing but praise for Chloe and we enjoyed working with her.”
Joules Halcyon Haze SS 19 Brief (2019)
A capsule collection for the lifestyle brand Joules was created - this collection is based around the theme of the seaside and the feeling that is captured after a long hazy day at the beach. Joules put the idea of family life at the forefront of their designs and focus on iconic florals, conversationals, spots and stripes. It was key to capture the atmosphere and fun of the seaside while still thinking commercially about colour and pattern.
Wilkos SS 20 Live Brief (2018)
Final interior and stationary collection inspired from the NEWSTALGIA SS20 trend. Showcased were bold, vibrant and experimental prints with touches of silver metallic to suit the revived retro vibe and ideology of being empowered and iconic.
Duchess of York Apothecary Project (2017)
Based around apothecary the collection was influenced from the secret garden trend on WGSN where I focused on the sweet and delicate side of apothecary to suit the young target market. My designs were based on visual studies of florals, which were abstracted to create whimsical repeat patterns. I created colour stories, samples, visualisations and market boards which was presented to The Duchess.
I am proud to say that I came first in the competition!
